NawajSarif
Backend developer & digital marketing expert — building APIs, microservices & AI-powered applications with Django & FastAPI, integrating LLMs into real products, dominating search across Google and AI engines (ChatGPT · Gemini · Perplexity), and running Meta Ads. Delivered backend dev & marketing for USA & Nepal clients. Shipping 0→1 AI-powered solutions for underserved markets.
Backend engineer
& digital
growth expert
I build and rank. With a strong foundation in Django, FastAPI, and LLM integration, I ship backend systems and AI-powered products — then grow them through SEO, Meta Ads, and multi-engine ranking strategies across Nepal and beyond.
BSc.CSIT graduate from Rajarshi Janak University. When not shipping products, I mentor students, teach backend dev & GenAI, and run a YouTube channel (BroklyMaster) for the developer community.
Experience
- Conducted comprehensive market research on Nepal's wholesale/retail distribution landscape across 20+ stakeholder interviews
- Advised on MVP scope, feature prioritization, and analytics framework (PostHog + Google Analytics)
- Ran full technical SEO audit — resolved crawl errors, implemented structured data (Schema.org), optimized Core Web Vitals
- Set up and optimized Google Business Profile (GBP) for local merchant discoverability
- Built keyword strategy targeting merchant acquisition via Google, Bing, and DuckDuckGo organic channels
- Led end-to-end technical SEO for Neelgai, Neelcamp, Danfe AI, and ST AAA LLC — structured data, sitemaps, robots.txt, CWV
- Executed on-page optimization (meta, headings, internal linking) and content SEO strategies across 4 platforms
- Managed Google Search Console & Bing Webmaster Tools — tracked rankings, indexed pages, and resolved coverage issues
- Ran Meta Ads (Facebook & Instagram) campaigns for Neelcamp — drove audience growth and content platform traffic
- Developed backend APIs and LLM-powered large-scale data scraping pipelines for Neelcamp using Django/FastAPI
- Built AI-powered Slackbot automating discussion summaries & task extraction — saved 5+ hrs/week per team member
- Identified market gap: 2M+ students in Nepal lacking entrance exam prep in regional languages (Maithali, Bhojpuri)
- Built bilingual AI-powered learning platform — Django backend, LLM tutoring integration, Next.js frontend
- Implemented on-page SEO, sitemap strategy, and structured data to rank across Google and Bing for Nepali study keywords
- Defined product roadmap: MVP → Community → Personalization; designed network-effect community features
- Delivered hands-on training in Django, REST APIs, backend architecture, and AI/LLM integration to 100+ students
- Mentored students in building production-ready, SEO-friendly web applications from scratch
- Applied organic content SEO and keyword targeting to grow bootcamp program visibility and enrollments
- Built and deployed websites for USA & Nepal clients — icloudwireless.com (USA retail) and st-aaa.com (USA e-commerce) end-to-end
- Delivered comprehensive SEO across 10+ client sites: technical audits, on-page, link building, schema markup, CWV optimization
- Ranked client websites on Google, Bing, Yahoo, DuckDuckGo, and AI engines (ChatGPT · Gemini · Perplexity) via organic and paid strategies
- Managed Google Ads (PPC) and Meta Ads (Facebook & Instagram) campaigns — keyword research, ad copy, audience targeting, bid strategy
- Set up and maintained Google Business Profiles (GBP) for local businesses in USA and Nepal — improved local pack rankings
Projects
Live products, real users, real impact — from market research to launch across EdTech, B2B, and productivity tooling.
PadhneAI — Bilingual AI Learning Platform
Discovered a critical gap: 2M+ students in Nepal lack entrance exam prep in native languages. Built Django backend with LLM tutoring integration in Maithali & Bhojpuri, Next.js frontend. Implemented SEO strategy to rank across Google and Bing for Nepali study keywords.
Indor — Nepal B2B Wholesale Platform
Led product discovery (20+ stakeholder interviews) and full technical SEO setup: structured data, GBP optimization, Core Web Vitals, and multi-engine keyword strategy for Nepal's B2B wholesale market.
Neelgai & Neelcamp — Dev, SEO & Growth
End-to-end: built backend APIs and large-scale data scraping pipelines for Neelcamp (Django/FastAPI), ran Meta Ads on Facebook & Instagram, and delivered full technical SEO across Neelgai, Neelcamp, Danfe AI — structured data, CWV, GSC, Bing WMT, multi-engine ranking.
USA Client Work — ST AAA & iCloud Wireless
Built and marketed websites for two USA-based businesses: st-aaa.com (e-commerce — web dev, SEO, Google Ads, AI chatbot ranking on ChatGPT/Gemini/Perplexity) and icloudwireless.com (retail — website development, local SEO, Google Business Profile, paid ads).
12+ Websites
Ranked & Grown
Full-spectrum SEO across every type — technical audits, on-page, paid ads, Google Business Profile, local SEO, link building, and multi-engine ranking on Google, Bing, Yahoo & DuckDuckGo.
Premier business services provider in Dallas, Texas — specialising in business formation, compliance, and financial solutions.
US-based wireless retail company providing mobile devices, accessories, and carrier services to local customers.
Online marketplace helping working families find, compare, and book after-school and summer camp programs.
AI-powered product engineering and software development company (est. 2023) building intelligent digital solutions.
Private R&D company in Kathmandu & Janakpur (est. 2022) focused on digital solutions, IT consulting, IoT, and EdTech.
Nepali content and entertainment blog covering trending topics, news, and digital content for Nepali audiences.
Official blog of Digineptronics covering IoT, EdTech, digital innovation, and technology insights from Nepal.
Nepal B2B wholesale marketplace connecting merchants and suppliers across Nepal's retail and distribution network.
Skill
Set
- Technical SEO Audits
- On-page Optimization
- Schema Markup & Structured Data
- Core Web Vitals (CWV)
- XML Sitemaps & Robots.txt
- Site Speed Optimization
- Crawl Error Resolution
- Google Search Console
- Bing Webmaster Tools
- Internal Linking Strategy
- Google Ads (PPC / Search)
- Meta Ads (Facebook & Instagram)
- Google Business Profile (GBP)
- Local SEO & Citation Building
- Multi-engine Ranking (Google · Bing · Yahoo · DuckDuckGo)
- AI Search Ranking (ChatGPT · Gemini · Perplexity)
- Keyword Research & Planning
- Link Building & Outreach
- E-commerce SEO
- Content SEO Strategy
- Competitor Backlink Analysis
- Python — Django & FastAPI
- REST APIs & Microservices
- LLM & Generative AI Integration
- AI Agent & Chatbot Development
- Large-Scale Web Scraping
- Database Design (PostgreSQL)
- Next.js & React (integration)
- Docker (basics)
- Git & GitHub
- Product Management (0→1)
- User Research & Interviews
- Market Research & Analysis
- Roadmap Planning
- Generative AI & Prompt Engineering
- Analytics (PostHog · GA4)
- A/B Testing
- Stakeholder Management
- Cross-functional Leadership
Giving
Back
Delivered hands-on training in Django, REST APIs, backend architecture, SEO fundamentals, and AI/LLM integration to 100+ students. Mentored teams in building production-ready, SEO-optimized applications from scratch.
Mentored student teams at hackathons on product development, technical architecture, and digital growth strategy. Awarded the Janakpur Tech Bootcamp Mentor Certificate.
Produces tutorials on Django, REST APIs, backend architecture, SEO techniques, and AI integration for the developer community. Building a resource hub for Nepali developers entering backend, SEO, and AI development.
Data Science Masters Certificate (February 2024). BSc. Computer Science & Information Technology — Rajarshi Janak University (Completed 2025). Continuous learning across backend development, SEO strategy, and AI applications.